How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
By Jeff Hasen, CMO Hipcricket
A defining book on mobile marketing and advertising featuring insights from Hipcricket’s people, clients, and other mobile pioneers.
Written by Hipcricket Chief Marketing Officer Jeff Hasen, Mobilized Marketing – How To Drive Sales, Engagement, and Loyalty Through Mobile Devices will allow you to see what the leaders in our industry saw and apply those lessons to your own careers. You will be better equipped to identify the opportunities, ask the right questions, sell mobile into your organizations, and most important, move the needle on your business.