The Screen is the New Battleground for Media this Decade
Find the tools and strategies to unleash the power of a multi-screen presence to navigate your story, and monetize your brand.
The surge of the new screen economy is on everyone’s radar – yet currently, there is a multi-channel disconnect on how to leverage content across all screens. Revenues from multi-screen content platforms are estimated to top $21 billion in 2014* and consumer adoption of tablets is already outpacing similar adoption of smart phones. In fact, some 273 million households will be using some kind of multi-screen device by 2015*. (source: INSTAY*)
It is clear that the “battle of the screens” is accelerating and continues to disrupt traditional media and content models. The MultiScreen Summit™ will explore:
- Why content needs to be fluid, frictionless across all screens
- How each specific screen engages consumers
- How best deliver high quality, consistent content to maximize monetization of screens
MultiScreen Summit will take place September 19-20, 2012 at the Hollywood & Highland Center in Hollywood bringing together senior executives from entertainment, gaming, retail, health, music, sports and publishing to show them how to deliver compelling content and profitable multi-screen services.
For those delivering content to consumers, they need the tools and strategies to unleash the power of the multi-screen presence while ensuring a seamless experience to tell their stories,” says Gary Schwartz, the author of The Impulse Economy and North American chair of the Mobile Entertainment Forum. “The two-day Summit will include keynotes, one-on-one interviews, panels, technology demonstrations, networking events as well as table top displays and interactive showcases to build a strategy for success,” adds Schwartz who will serve as Content Chair for this year’s MultiScreen Summit.
The MultiScreen Summit is co-produced by Unicomm and The Bob Dowling Group in association with Variety. The event is co-located with Unicomm’s fifth annual 3D Entertainment Summit™ that explores the business drivers and opportunities afforded by 3D technology.
This is a “must-attend” event for individuals and companies seeking to leverage the screen revolution. You can view other upcoming events in the mobile world by visiting the Upcoming Events page.
2011 Keynotes & Featured Speakers
Dan Wittmers is the Founder & CEO of the Mobile Leaders Alliance. He is well versed in mobile media, messaging, development, SaaS tools and predictive analytics. During his tenure in mobile, he has had the opportunity to work with Fortune 500 brands and agencies across North America. He is an up and coming professional in the industry and has a natural understanding of the entire mobile ecosystem. Learn More »