The Screen is the New Battleground for Media this Decade
Find the tools and strategies to unleash the power of a multi-screen presence to navigate your story, and monetize your brand.
The surge of the new screen economy is on everyone’s radar – yet currently, there is a multi-channel disconnect on how to leverage content across all screens. Revenues from multi-screen content platforms are estimated to top $21 billion in 2014* and consumer adoption of tablets is already outpacing similar adoption of smart phones. In fact, some 273 million households will be using some kind of multi-screen device by 2015*. (source: INSTAY*)
It is clear that the “battle of the screens” is accelerating and continues to disrupt traditional media and content models. The MultiScreen Summit™ will explore:
- Why content needs to be fluid, frictionless across all screens
- How each specific screen engages consumers
- How best deliver high quality, consistent content to maximize monetization of screens
MultiScreen Summit will take place September 19-20, 2012 at the Hollywood & Highland Center in Hollywood bringing together senior executives from entertainment, gaming, retail, health, music, sports and publishing to show them how to deliver compelling content and profitable multi-screen services.
For those delivering content to consumers, they need the tools and strategies to unleash the power of the multi-screen presence while ensuring a seamless experience to tell their stories,” says Gary Schwartz, the author of The Impulse Economy and North American chair of the Mobile Entertainment Forum. “The two-day Summit will include keynotes, one-on-one interviews, panels, technology demonstrations, networking events as well as table top displays and interactive showcases to build a strategy for success,” adds Schwartz who will serve as Content Chair for this year’s MultiScreen Summit.
The MultiScreen Summit is co-produced by Unicomm and The Bob Dowling Group in association with Variety. The event is co-located with Unicomm’s fifth annual 3D Entertainment Summit™ that explores the business drivers and opportunities afforded by 3D technology.
This is a “must-attend” event for individuals and companies seeking to leverage the screen revolution. You can view other upcoming events in the mobile world by visiting the Upcoming Events page.
2011 Keynotes & Featured Speakers