Following a number of big moves to attract subscribers and grow its revenue, including a deal with Epix films and the introduction of a commercial-free paid tier to its service, streaming service Hulu has managed to shoot up the ranks on a number of app store charts this past month. It reached No. 8 on the worldwide iOS Top Revenue chart for October and No. 10 on the worldwide Top Revenue chart for iOS and Android combined.
Hulu is also moving up the ranks in terms of monthly active users, according to new data provided by App Annie, though it still has far to go to reach No. 1 Entertainment app Netflix or No. 2 Vine.
In terms of iOS revenue, only one other video streaming service ranked higher than Hulu during the month of October: HBO NOW, which was No. 4 to Hulu’s No. 8.
However, HBO NOW charges $14.99 per month for access to its premium content, while Hulu’s paid plans are a little more affordable. Its more popular “Limited Commercials” plans is $7.99 per month, and the newer “No Commercials” plan launched this September is $11.99 per month.
In September, Hulu wasn’t even in the top 10 for iOS and Android revenue combined; it had to move up five spots to score this position.
Source: TechCrunch - Sarah Perez
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