This Week in Mobile – October 2, 2015

by • October 2, 2015


The leaves are falling, the beer is flowing, the tacos are being eaten, the handlebar moustaches are being waxed…it must be Austin City Limits (ACL) weekend in Phunware’s home city. If you’re here in ATX this weekend, enjoy the show (and the tacos). If not, at least you can stay up to date on what’s happening in the world of mobile. Here are this week’s important updates.

iOS 9 Ad Blocking Is Still Scaring Folks

As we approach holiday season (can you believe it?), retailers are starting to realize just how impactful iOS 9 ad blocking will be for their sites. Not only will ad blockers cause content to fail to render—users won’t know why content is missing, and will likely assume that the site is broken and navigate away from it. Ad blocker giant Crystal recently announced that it will allow certain non-disruptive ads to be “whitelisted,” generating mixed reactions from consumers and brands. And then there are commentators who share Phunware’s stance on ad blocking: Apple’s Ad Blocking Is Smart Strategy, Not Mobile Armageddon

Mobile Stats and Trends: iPhone, Amazon and WWE


Apple’s iPhone and WWE are having a good week. Apple reported record iPhone sales of 13 million in the first three days after the release of the iPhone 6s line, and WWE became the most-viewed YouTube channel with over 450 million views in August alone. Apple TV, on the other hand, suffered a blow this week when Amazon announced that it would no longer carry the device. Google Chromecast also got the boot—apparently Amazon doesn’t want to sell OTT devices that don’t play nice with Amazon Prime Video. Who knew?

Here are some other important headlines from this week:

Mobile Marketing

Have you bought your pumpkins yet? What about your witchy dinnerware and party decorations? Dry ice? If you’re planning to make some Halloween-related purchases this month, you’re among the 157+ million shoppers who will spend $6.9B on Halloween. And if you’d like to make those purchases using location-triggered coupons or other location-based services, you’re among the 51% of in-store shoppers who are interested in location-based services. If you’re a marketer charged with promoting your brand to Millennials, think about using the jack-o-lantern emoji or another Gen-Y-friendly way to cut through the clutter. Perhaps a killer native advertising strategy?

That’s it for this week’s news. See anything we missed? Let us know in the comments below and subscribe to our newsletter for monthly updates from our blog.

Source: Phunware

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