Trusted is launching a new service for parents in search of high-quality babysitters — particularly parents who need to find someone ASAP.
CEO Anand Iyer compared the startup’s approach to the recently launched senior care service Honor. When you’re looking for a babysitters, Trusted lets you browse the available providers and book them from within the mobile app — you can schedule a session for the next week, the next day or even the same day.
The company performs background checks on all of its babysitters and makes sure they’re CPR certified. In contrast to many of on-demand services, Trusted makes its child care providers actual employees, rather than contractors.
“We didn’t want there to be any ambiguity” about the provider’s status, Iyer said — plus, this allows Trusted to provide a higher level of training and support.
Added together, Iyer argued that all of Trusted’s safeguards mean that “every single provider from a capability standpoint is the same.” So instead of worrying about whether they’re competent and responsible, parents can focus on compatibility.
Trusted has built other tools to make parents comfortable — once the session’s started, they can view live video, message the babysitter and monitor the location of both their child and the care provider.