The main takeaway from this information is that the right choice of keywords will ultimately be the deciding factor on whether you advance in the job searching process.
Here are a few tips on how you can tweak your resume so that it reaches the hiring manager.
What is a keyword?
A keyword is a specific word or phrases used to find the ideal candidate for a position. Each industry and profession has their own set. Just as you want the most relevant search results returned when you type a query into Google, the hiring manager doesn’t want to sift through hundreds or thousands of resumes to find the handful of people he or she really wants to talk to.
If you a sales manager seeking a position as a sales and marketing director, you want to find keywords that apply to the position you want. It would be expected that phrases such as “implements strategic marketing plans”, and “analyzes and controls expenditures” cover your resume.
Just remember, keywords can be nouns, adjectives or short phrases, as well as describe unique skills, abilities or experiences. Be creative, but be smart and thoroughly understand the profession you are applying for.
Source: The Ladders