Twitter just announced new capabilities that it says “make it easier to discover products and places.”
The company has been moving into e-commerce and rolled out a Buy button last fall. However, a single tweet may not be the best way to sell a product, especially if you don’t know much about it, so Twitter says it’s starting to create pages around some products to provide more information and content.
Those pages will include multiple tweets, but they’ll also have basic product information — and, yes, the ability to actually make a purchase. Here’s an image of a sample page for Andy Weir’s bestselling book The Martian.
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This Week In Mobile – June 19, 2015